AI Insights · Timothy · July 2022
Top 5 Tax Preparation and Planning Apps on iOS in the US for Q2 2022
Discover the performance trends of the top tax preparation and planning apps on iOS in the US for Q2 2022, including downloads, revenue, and active user data.
In the second quarter of 2022, tax preparation and planning apps on the iOS platform in the United States demonstrated various trends in downloads, revenue, and active user engagement. The data, sourced from Sensor Tower, provides insights into the weekly performance of the top five apps in this category.
IRS2Go from the Internal Revenue Service saw a significant number of weekly downloads, peaking at 115K in mid-April before gradually declining to around 32K by the end of June. The app also maintained a high number of weekly active users, reaching approximately 1.57M in mid-April and then slowly decreasing to 1.26M by the end of the quarter.
Intuit Inc.'s TurboTax: File Your Tax Return experienced a notable increase in weekly downloads, peaking at 175K in mid-April. Weekly revenue remained relatively low but consistent, with minor fluctuations around $10-$42. The app's weekly active users saw an initial rise to 929K in mid-April, followed by a gradual decline to 465K by the end of June.
MyBlock by HRB Tax Group, Inc. had its highest weekly downloads at 40K in mid-April, which then tapered off to about 2.8K by the end of June. The app's weekly active users showed a similar trend, peaking at 91K and subsequently decreasing to 39K throughout the quarter.
H&R Block Tax Prep: File Taxes, also from HRB Tax Group, Inc., saw its weekly downloads reach a high of 16K in mid-April, dropping significantly to just 23 by the end of June. Active users followed this pattern, peaking at 13K and then declining to 1.7K over the same period. Revenue was minimal, with occasional peaks around $28-$29.
Keeper: Tax Filing & Expenses from Keeper Tax Inc. showed modest weekly downloads, reaching a maximum of 4.8K in mid-April and declining to about 1.1K by the end of June. The app maintained a steady number of weekly active users, hovering around 12K throughout the quarter.
For more detailed insights and data, visit Sensor Tower.